A MARKETING AUDIT IS A(N)

109. A marketing audit is a(n):

a. thorough, systematic, periodic evaluation of the objectives, strategies, structure, and

performance of the marketing organization

b. financial examination of the firm's marketing performance

c. financial examination of the firm's accounting records performed by outside consultants

d. evaluation of the effectiveness of advertising

e. evaluation of pricing strategies across all the relevant competitors in an industry

ANS: A

A marketing audit is a thorough, systematic, periodic evaluation of the objectives, strategies, structure,

and performance of the marketing organization.

PTS: 1

REF: 44-45

OBJ: 02-10

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy | CB&E Model Research

MSC: BLOOMS Level I Knowledge