IN DISCUSSING THE STRUCTURE OF THE MARKETING RESEARCH INDUSTRY, TH...

11) In discussing the structure of the marketing research industry, the authors define an internal supplier firm as one that: A) makes research decisions based primarily upon information supplied by the internal reports system. B) is organized in a staff relationship to other internal departments. C) provides syndicated services, but only to members of the syndicate. D) has its marketing research provided by an entity, such as a marketing research department, within the firm. E) includes internal data analysis services. Answer: D Difficulty: Moderate Objective: 2 Question type: Concept Course LO: Define the nature and role of marketing research