WHAT DID THE MARKETING RESEARCH ASSOCIATION DO IN 2005 THAT CHANGED...

3) What did the Marketing Research Association do in 2005 that changed the credentialing of marketing research professionals? A) They brought a lawsuit against several practitioners who were not qualified to practice marketing research. B) They required all practitioners to take a test on qualitative research methods. C) They created the Professional Researcher Certification program. D) They required all AACSB accredited colleges to offer a course in marketing research. E) Nothing has been done; one of the problems the industry has is that there is no credentialing program. Answer: C Difficulty: Moderate Objective: 1 Question type: Concept Course LO: Define the nature and role of marketing research