WHICH OF THE FOLLOWING BEST EXPLAINS THE ROLE OF MARKETING RESEARCH...

7) Which of the following best explains the role of marketing research by the 1960s? A) Marketing research seemed to outlive its usefulness. B) The Marketing Research Association, Inc., was formed and accepted all firms as members whether accredited or not. C) The number of marketing research departments grew. D) Few people wanted to major in marketing research. E) Marketing research gained acceptance in organizations and was recognized as being needed for survival. Answer: E Difficulty: Hard Objective: 1 Question type: Concept Course LO: Define the nature and role of marketing research