IT WOULD BE MORE DIFFICULT FOR MITCHELL TO EVALUATE WHETHER OR N...

2004, it would be more difficult for Mitchell to evaluate whether or not the individual researchers have the business knowledge and marketing expertise to conduct an appropriate marketing research study. D) by identifying the nature of the desired research, Mitchell would have made his commuter-copter idea public. E) Mitchell has not conducted enough secondary data research to enable him to determine if the value of the research will outweigh the costs of the research. Answer: C Difficulty: Hard AACSB: Analytic Skills Objective: 3 Question type: Application Course LO: Define the nature and role of marketing research