WHO, AMONG THE FOLLOWING, IS GIVEN CREDIT FOR CONDUCTING THE FIRST...

4) Who, among the following, is given credit for conducting the first continuous and organized marketing research and is also recognized today as the "Father of Marketing Research"? A) Charles Coolidge Parlin B) C. J. Craig C) Jed Bartlet D) Charlie Young E) Josh Lyman Answer: A Difficulty: Moderate Objective: 1 Question type: Concept Course LO: Define the nature and role of marketing research