THE HONOMICHL GLOBAL TOP 25 IS AN ANNUAL LISTING OF MARKETING RESE...

45) The Honomichl Global Top 25 is an annual listing of marketing research firms ordered in terms of revenue generated ONLY in the United States. Answer: FALSE Difficulty: Hard AACSB: Dynamics of the Global Economy Objective: 2 Question type: Concept Course LO: Define the nature and role of marketing research