SOME SUGGESTED REMEDIES FOR SOME OF THE PROBLEMS WE SEE IN THE MAR...

26) Some suggested remedies for some of the problems we see in the marketing research industry are: A) certification, the passage of more restrictive legislation to govern the industry, and requiring all marketing researchers to annually pass standardized tests on marketing research. B) certification and a system of fining those found not to be conducting research studies at some minimum standard of performance. C) certification and education. D) requiring all employees of marketing research firms to have business degrees in marketing research and to pass a standardized test. E) passage of more restrictive legislation and an auditing system. Answer: C Difficulty: Moderate Objective: 3 Question type: Concept Course LO: Define the nature and role of marketing research