CERTIFICATION OF MARKETING RESEARCHERS MEANS

28) - MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
28) Certification of marketing researchers means: A) marketing researchers who earn the PRC would be the "best" marketing researchers. B) those having the PRC would be able to charge higher fees for their services. C) those certified have passed some standard(s) of performance. D) those holding the PRC would have achieved the maximum standard of performance. E) those desiring the PRC will have better report writing skills. Answer: C Difficulty: Hard Objective: 3 Question type: Concept Course LO: Define the nature and role of marketing research