WHICH OF THE ISSUES BELOW BEST ILLUSTRATES RESEARCHERS FALSIFYING...

33) Which of the issues below best illustrates researchers falsifying data in order to make the findings consistent with predetermined points of view? A) lack of research integrity B) lack of the use of PRCs who would not falsify data for any reason C) when clients use fake "research funds provided" to underbid projects D) lack of the use of data falsification software E) use of data falsification software Answer: A Difficulty: Hard AACSB: Ethical Understanding and Reasoning Abilities Objective: 4 Question type: Concept Course LO: Define the nature and role of marketing research