SOME CRITICS OF THE MARKETING RESEARCH INDUSTRY BELIEVE THAT MARKE...

69) - MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
69) Some critics of the marketing research industry believe that marketing research is done too quickly. Researchers need to slow down to improve the value of the research information they are providing clients. Answer: FALSE Difficulty: Easy Objective: 3 Question type: Concept Course LO: Define the nature and role of marketing research