GIVEN THE MANY PROBLEMS FACING THE MARKETING RESEARCH INDUSTRY, SU...

71) - MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
71) Given the many problems facing the marketing research industry, suggestions for improvement have centered around certification and education. Answer: TRUE Difficulty: Easy Objective: 3 Question type: Concept Course LO: Define the nature and role of marketing research