THE 2007 CONFIRMIT INDUSTRY SURVEY OF FIRMS IN SEVERAL COUNTRIES R...

24) The 2007 Confirmit industry survey of firms in several countries reported that the leading challenge facing the marketing research industry was: A) quick and cheap access to data on the Internet. B) the overuse of standardized research techniques. C) falling response rates. D) the outsourcing of projects to external suppliers. E) a failure to understand clients' real problems. Answer: C Difficulty: Moderate Objective: 3 Question type: Concept Course LO: Define the nature and role of marketing research