ALTHOUGH ETHICAL ISSUES ABOUND IN THE CONDUCT OF MARKETING RESEARC...

83) - MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
83) Although ethical issues abound in the conduct of marketing research, there is no evidence that any marketing research firms are being "proactive" and actually helping clients to determine how consumers may evaluate a client's proposed strategy in terms of ethical standards. Answer: FALSE Difficulty: Hard AACSB: Ethical Understanding and Reasoning Abilities Objective: 3 Question type: Concept Course LO: Define the nature and role of marketing research