ETHICS MAY BE DEFINED AS A FIELD OF INQUIRY INTO DETERMINING WHAT...

76) - MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
76) Ethics may be defined as a field of inquiry into determining what behaviors are deemed appropriate under certain circumstances as prescribed by codes of behavior that are set by the government. Answer: FALSE Difficulty: Easy AACSB: Ethical Understanding and Reasoning Abilities Objective: 4 Question type: Concept Course LO: Define the nature and role of marketing research