FIRMS THAT COLLECT INFORMATION, STORE IT ON A COMMON DATABASE, AND...

16) Firms that collect information, store it on a common database, and make it available to multiple subscribers are called: A) internal subscription services. B) syndicated data service firms. C) packaged services firms. D) internal supplier firms. E) customized research firms. Answer: B Difficulty: Moderate Objective: 2 Question type: Concept Course LO: Define the nature and role of marketing research