EXTERNAL SUPPLIER FIRMS MAY BE CLASSIFIED INTO THE TWO CATEGORIES...

54) - MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
54) External supplier firms may be classified into the two categories of full-service and field data service firms. Answer: FALSE Difficulty: Easy Objective: 2 Question type: Concept Course LO: Define the nature and role of marketing research