A RESEARCH FIRM THAT USES ONLY ONE TECHNIQUE, SUCH AS EYE MOVEMENT...

18) A research firm that uses only one technique, such as eye movement research or taste testing, would be called: A) a full-service supplier firm. B) a syndicated data service firm. C) a firm that is said to have "vision." D) a limited-service supplier firm. E) an internal supplier firm. Answer: D Difficulty: Easy Objective: 2 Question type: Concept Course LO: Define the nature and role of marketing research