FULL-SERVICE SUPPLIER FIRMS

15) - MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
15) Full-service supplier firms: A) take over customer firms. B) are known as companies that excel in providing customer service. C) have the ability to conduct the entire marketing research project. D) are always internal supplier firms. E) provide services at a reduced cost due to economies of scale. Answer: C Difficulty: Easy Objective: 2 Question type: Concept Course LO: Define the nature and role of marketing research