AS THE MARKETING RESEARCH INDUSTRY EVOLVES, TRADITIONALISTS QUESTI...

23) - MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
23) As the marketing research industry evolves, traditionalists question whether the challenges posed by ________ threaten to render the industry obsolete. A) the explosion of technological tools and providers B) the mistreatment of respondents C) an over-focus on technique D) commoditization E) outdated pricing models Answer: A Difficulty: Hard AACSB: Use of IT Objective: 3 Question type: Concept Course LO: Define the nature and role of marketing research