AN ETHICAL ISSUE ARISES IN THE MARKETING RESEARCH INDUSTRY WHEN RE...

82) An ethical issue arises in the marketing research industry when researchers are asked to conduct marketing research on topics such as: how to get more teens to smoke and how to develop Saturday a.m. TV ads, directed at children, whose purpose it is to increase sugar consumption. Answer: TRUE Difficulty: Moderate AACSB: Ethical Understanding and Reasoning Abilities Objective: 4 Question type: Concept Course LO: Define the nature and role of marketing research