A COMMON ETHICAL CODE AMONG MAJOR ASSOCIATIONS IS TO ENSURE THAT R...

40) - MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
40) A common ethical code among major associations is to ensure that research released for public information will contain information to ensure transparency. This code falls into the category of: A) fair dealings with respondents. B) fair dealings with clients and subcontractors. C) maintaining research integrity. D) concern for society. E) raising ethical sensitivities. Answer: D Difficulty: Moderate AACSB: Ethical Understanding and Reasoning Abilities Objective: 4 Question type: Concept Course LO: Define the nature and role of marketing research