REQUESTS FOR RESEARCHERS TO CONDUCT A STUDY AMONG 8 TO 12 YEAR OLD...

34) Requests for researchers to conduct a study among 8 to 12 year olds to understand how to persuade kids to demand more of their products (soft drinks and vending machine food) in schools demonstrates the need to: A) include educators in the research. B) communicate research goals to parents. C) adopt industry best practices. D) make improvements to ethical conduct in the industry. E) maintain credibility of research in the eyes of the public. Answer: D Difficulty: Hard AACSB: Ethical Understanding and Reasoning Abilities; Analytic Skills Objective: 4 Question type: Application Course LO: Define the nature and role of marketing research