PROFESSIONAL ORGANIZATIONS TRY TO PRESCRIBE ETHICAL BEHAVIOR FOR M...

30) Professional organizations try to prescribe ethical behavior for members by creating: A) representatives in churches to influence future researchers. B) codes of ethical behavior. C) lobbyists who fight for higher ethical standards in government. D) examples of poor ethical behavior in other professions. E) means to participate in the development of certification standards in professions other than marketing research. Answer: B Difficulty: Easy AACSB: Ethical Understanding and Reasoning Abilities Objective: 3 Question type: Concept Course LO: Define the nature and role of marketing research