A COMMON ETHICAL CODE AMONG MAJOR ASSOCIATIONS IS TO ENSURE THAT R...

39) A common ethical code among major associations is to ensure that researchers will not misrepresent the impact of the sampling method and its impact on sample data. This code falls into the category of: A) fair dealings with respondents. B) fair dealings with clients and subcontractors. C) maintaining research integrity. D) concern for society. E) raising ethical sensitivities. Answer: C Difficulty: Moderate AACSB: Ethical Understanding and Reasoning Abilities Objective: 4 Question type: Concept Course LO: Define the nature and role of marketing research