SEVERAL INDUSTRY INITIATIVES ARE DIRECTED AT KEEPING THE PUBLIC IN...

70) Several industry initiatives are directed at keeping the public informed about the value of research, the appropriateness of research methods, and the ethics the industry uses in collecting research information. Answer: TRUE Difficulty: Moderate AACSB: Ethical Understanding and Reasoning Abilities; Communication Abilities Objective: 3 Question type: Concept Course LO: Define the nature and role of marketing research