KRAFT INTRODUCED PHILADELPHIA READY-TO-EAT CHEESECAKE FILLING FOR...

21. Kraft introduced Philadelphia Ready-To-Eat Cheesecake Filling for those who do not have time to

make cheesecake in the traditional manner. This is an example of a _____ strategy.

a. diversification

b. market development

c. product development

d. divestment

e. product penetration

ANS: C

A product development strategy entails the creation of a new product for existing markets.

PTS: 1

REF: 27

OBJ: 02-3

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level III Application