KRAFT INTRODUCED PHILADELPHIA READY-TO-EAT CHEESECAKE FILLING FOR...
21. Kraft introduced Philadelphia Ready-To-Eat Cheesecake Filling for those who do not have time to
make cheesecake in the traditional manner. This is an example of a _____ strategy.
a. diversification
b. market development
c. product development
d. divestment
e. product penetration
ANS: C
A product development strategy entails the creation of a new product for existing markets.
PTS: 1
REF: 27
OBJ: 02-3
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level III Application