_____ IS A STRATEGY THAT ATTEMPTS TO ATTRACT NEW CUSTOMERS TO EXIS...
15. _____ is a strategy that attempts to attract new customers to existing products.
a. Product development
b. Market development
c. Market penetration
d. Product penetration
e. Diversification
ANS: B
A market development strategy entails attracting new customers to existing products.
PTS: 1
REF: 27
OBJ: 02-3
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level I Knowledge