_____ IS A STRATEGY THAT ATTEMPTS TO ATTRACT NEW CUSTOMERS TO EXIS...

15. _____ is a strategy that attempts to attract new customers to existing products.

a. Product development

b. Market development

c. Market penetration

d. Product penetration

e. Diversification

ANS: B

A market development strategy entails attracting new customers to existing products.

PTS: 1

REF: 27

OBJ: 02-3

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level I Knowledge