WHAT IS A COMPETITIVE ADVANTAGE

10. What is a competitive advantage? What makes a competitive advantage sustainable?

ANS:

A competitive advantage is the unique set of features of a company and its products that are perceived

by the target market as significant and superior to the competition.

A sustainable competitive advantage is one that cannot be copied by the competition. Without this, a

competitive advantage could be easily copied and the advantage lost.

PTS: 1

REF: 34 | 36

OBJ: 02-6

TOP: AACSB Communication

KEY: CB&E Model Strategy

MSC: BLOOMS Level V Synthesis