WHAT IS A COMPETITIVE ADVANTAGE
10. What is a competitive advantage? What makes a competitive advantage sustainable?
ANS:
A competitive advantage is the unique set of features of a company and its products that are perceived
by the target market as significant and superior to the competition.
A sustainable competitive advantage is one that cannot be copied by the competition. Without this, a
competitive advantage could be easily copied and the advantage lost.
PTS: 1
REF: 34 | 36
OBJ: 02-6
TOP: AACSB Communication
KEY: CB&E Model Strategy
MSC: BLOOMS Level V Synthesis