REFER TO DEFEET INTERNATIONAL. IF YOU WERE TO DEFINE DEFEET’S MIS...

116. Refer to DeFeet International. If you were to define DeFeet’s mission which would be most

appropriate?

a. DeFeet makes socks.

b. DeFeet makes clothes for athletes.

c. DeFeet creates high-tech products for the serious athlete.

d. DeFeet provides the highest quality apparel for customers who demand the best.

e. DeFeet covers the world.

ANS: D

The mission statement should not be so broad as answer E as “covers” could be blankets or car covers.

Yet answer A, B, and C would limit DeFeet business to socks, clothes and athletic products. From the

discussion above we know that their products are made for kids, corporate sponsors, and athletes so

answer D would be the best choice.

PTS: 1

REF: 32

OBJ: 02-4

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level III Application