ZIPCAR IS A CAR RENTAL SERVICE FOUND IN MANY METROPOLITAN AREAS. I...
74. Zipcar is a car rental service found in many metropolitan areas. It targets people who take mass transit
or carpool to work but who occasionally need a car to run errands, visit the doctor, or check on a sick
child. Zipcar is one of a few companies currently providing cars that can be rented by the hour. Zipcar
has created a(n) _____ advantage.
a. reengineering
b. experience curve
c. service differentiation competitive
d. alternative market
e. sustainable competitive
ANS: C
A service differentiation competitive advantage exists when a firm provides something unique that is
valuable to buyers beyond simply offering a low price.
PTS: 1
REF: 35
OBJ: 02-6
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level III Application