ZIPCAR IS A CAR RENTAL SERVICE FOUND IN MANY METROPOLITAN AREAS. I...

74. Zipcar is a car rental service found in many metropolitan areas. It targets people who take mass transit

or carpool to work but who occasionally need a car to run errands, visit the doctor, or check on a sick

child. Zipcar is one of a few companies currently providing cars that can be rented by the hour. Zipcar

has created a(n) _____ advantage.

a. reengineering

b. experience curve

c. service differentiation competitive

d. alternative market

e. sustainable competitive

ANS: C

A service differentiation competitive advantage exists when a firm provides something unique that is

valuable to buyers beyond simply offering a low price.

PTS: 1

REF: 35

OBJ: 02-6

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level III Application