AS A CUSTOMER ENTERED THE HORNADY STORE, WHICH SELLS MUZZLELOADING...
65. As a customer entered the Hornady store, which sells muzzleloading rifles, a salesperson approached
her and said, "Hornady lead round balls are the musket balls you ought to buy. They are the most
uniform in size and shape, and they are made of pure lead. Our shot is used by the Muzzle Loading
World Champion." The salesperson was describing Hornady's:
a. competitive advantage
b. strategic strength
c. tactical opportunity
d. opportunity mission
e. quality objective
ANS: A
A competitive advantage is a set of unique features of a company and its product that are perceived by
the target market as significant and superior to the competition.
PTS: 1
REF: 34
OBJ: 02-6
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level III Application