AS A CUSTOMER ENTERED THE HORNADY STORE, WHICH SELLS MUZZLELOADING...

65. As a customer entered the Hornady store, which sells muzzleloading rifles, a salesperson approached

her and said, "Hornady lead round balls are the musket balls you ought to buy. They are the most

uniform in size and shape, and they are made of pure lead. Our shot is used by the Muzzle Loading

World Champion." The salesperson was describing Hornady's:

a. competitive advantage

b. strategic strength

c. tactical opportunity

d. opportunity mission

e. quality objective

ANS: A

A competitive advantage is a set of unique features of a company and its product that are perceived by

the target market as significant and superior to the competition.

PTS: 1

REF: 34

OBJ: 02-6

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level III Application