YILDIZ HOLDING OF TURKEY PURCHASED GODIVA CHOCOLATES FROM CAMPBELL’...
7. Yildiz Holding of Turkey purchased Godiva Chocolates from Campbell’s Soup Company. Campbell’s
sold one of its:
a. strategic business units (SBUs)
b. strategic alliances
c. action programs
d. transactional units
e. synergistic divisions
ANS: A
An SBU is a subgroup of a single business or a collection of related businesses within the larger
organization.
PTS: 1
REF: 26
OBJ: 02-2
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level III Application