YILDIZ HOLDING OF TURKEY PURCHASED GODIVA CHOCOLATES FROM CAMPBELL’...

7. Yildiz Holding of Turkey purchased Godiva Chocolates from Campbell’s Soup Company. Campbell’s

sold one of its:

a. strategic business units (SBUs)

b. strategic alliances

c. action programs

d. transactional units

e. synergistic divisions

ANS: A

An SBU is a subgroup of a single business or a collection of related businesses within the larger

organization.

PTS: 1

REF: 26

OBJ: 02-2

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level III Application