IN 2007, KODAK ANNOUNCED THAT THEIR NEW LINE OF EASYSHARE PRINTERS...

95. - MARKETING 12TH EDITION LAMB TEST BANK
MARKETING 12TH EDITION LAMB TEST BANK

95. In 2007, Kodak announced that their new line of EasyShare printers would be available only in Best

Buy stores for the first three months following the product launch.This limitation on the _____

element of its marketing mix supported the product’s competitive advantage.

a. planning

b. product

c. promotion

d. distribution

e. production

ANS: D

Distribution strategies make products available when and where customers want them.

PTS: 1

REF: 39

OBJ: 02-9

TOP: AACSB Reflective Thinking

KEY: CB&E Model Distribution

MSC: BLOOMS Level III Application