TO BE USEFUL, MARKETING OBJECTIVES SHOULD BE REALISTIC, MEASURABLE...

20. To be useful, marketing objectives should be realistic, measurable, time specific, and based on sales.

ANS: F

The four criteria for useful marketing objectives are: realistic, measurable, time specific, and compared

to a benchmark. They do not have to be based on sales.

PTS: 1

REF: 37

OBJ: 02-7

TOP: AACSB Reflective Thinking

KEY: CB&E Model Strategy

MSC: BLOOMS Level II Comprehension