TO BE USEFUL, MARKETING OBJECTIVES SHOULD BE REALISTIC, MEASURABLE...
20. To be useful, marketing objectives should be realistic, measurable, time specific, and based on sales.
ANS: F
The four criteria for useful marketing objectives are: realistic, measurable, time specific, and compared
to a benchmark. They do not have to be based on sales.
PTS: 1
REF: 37
OBJ: 02-7
TOP: AACSB Reflective Thinking
KEY: CB&E Model Strategy
MSC: BLOOMS Level II Comprehension