_____ PROVIDES THE MECHANISMS FOR EVALUATING MARKETING RESULTS IN...

106. _____ provides the mechanisms for evaluating marketing results in light of the plan’s objectives and

for correcting actions that do not help the organization reach these objectives within the budget

guidelines.

a. Control

b. Implementation

c. Reengineering

d. Planning

e. Budgeting

ANS: A

This is the definition control.

PTS: 1

REF: 43

OBJ: 02-10

TOP: AACSB Reflective Thinking

KEY: CB&E Model Marketing Plan

MSC: BLOOMS Level I Knowledge