_____ PROVIDES THE MECHANISMS FOR EVALUATING MARKETING RESULTS IN...
106. _____ provides the mechanisms for evaluating marketing results in light of the plan’s objectives and
for correcting actions that do not help the organization reach these objectives within the budget
guidelines.
a. Control
b. Implementation
c. Reengineering
d. Planning
e. Budgeting
ANS: A
This is the definition control.
PTS: 1
REF: 43
OBJ: 02-10
TOP: AACSB Reflective Thinking
KEY: CB&E Model Marketing Plan
MSC: BLOOMS Level I Knowledge