PACKAGED SERVICES FIRMS USE A PROPRIETARY PROCESS TO CONDUCT A SER...

58) - MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
58) Packaged services firms use a proprietary process to conduct a service such as test marketing or measuring customer or employee satisfaction. Answer: TRUE Difficulty: Hard Objective: 2 Question type: Concept Course LO: Define the nature and role of marketing research