FIRMS THAT SPECIALIZE IN COLLECTING DATA ARE CALLED

17) - MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
17) Firms that specialize in collecting data are called: A) data storage firms. B) lab service firms. C) market segment data specialists. D) field services firms. E) data labs. Answer: D Difficulty: Moderate Objective: 2 Question type: Concept Course LO: Define the nature and role of marketing research