RESPONDENT COOPERATION RATES HAVE GONE DOWN IN THE MARKETING RESEA...

84) - MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
84) Respondent cooperation rates have gone down in the marketing research industry. Answer: TRUE Difficulty: Easy AACSB: Ethical Understanding and Reasoning Abilities Objective: 3 Question type: Concept Course LO: Define the nature and role of marketing research