IDENTIFY THE DIMENSIONS USED FOR SELECTING STRATEGIC ALTERNATIVES I...
5. Identify the dimensions used for selecting strategic alternatives in the General Electric model. What
are some attributes of an attractive market in this model?
ANS:
The dimensions used in the GE model are market attractiveness and company strength. Attributes of
an attractive market in this model are high profitability, rapid growth, a lack of government regulation,
consumer insensitivity to aprice increase, a lack of competition, and availability of technology.
PTS: 1
REF: 30
OBJ: 02-3
TOP: AACSB Communication
KEY: CB&E Model Strategy
MSC: BLOOMS Level VI Evaluation