IDENTIFY THE DIMENSIONS USED FOR SELECTING STRATEGIC ALTERNATIVES I...

5. Identify the dimensions used for selecting strategic alternatives in the General Electric model. What

are some attributes of an attractive market in this model?

ANS:

The dimensions used in the GE model are market attractiveness and company strength. Attributes of

an attractive market in this model are high profitability, rapid growth, a lack of government regulation,

consumer insensitivity to aprice increase, a lack of competition, and availability of technology.

PTS: 1

REF: 30

OBJ: 02-3

TOP: AACSB Communication

KEY: CB&E Model Strategy

MSC: BLOOMS Level VI Evaluation