RESEARCH SUPPLIERS MAY BE THOUGHT OF AS CONSISTING OF TWO GROUPS

48) - MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
MARKETING RESEARCH 7TH EDITION BURNS TEST BANK
48) Research suppliers may be thought of as consisting of two groups: internal suppliers and external suppliers. Answer: TRUE Difficulty: Easy Objective: 2 Question type: Concept Course LO: Define the nature and role of marketing research