WHICH OF THE FOLLOWING IS NOT A COMMON EDUCATIONAL AND PROMOTIONAL...

8. Which of the following is NOT a common educational and promotional objective in

service settings?

a. Build awareness and interest in an unfamiliar service or brand.

b. Reposition a service relative to competing offerings.

c. Familiarize customers with service processes in advance of use.

d. Encourage trial of competing products.

e. Recognize and reward valued customers.