THE FIRST STEP IN DEVELOPING A SERVICE BLUEPRINT IS ____________. A...

2. - QUESTION MARKETING SERVICE _ MARKETING DỊCH VỤ 2. - QUESTION MARKETING SERVICE _ MARKETING DỊCH VỤ
QUESTION MARKETING SERVICE _ MARKETING DỊCH VỤ

2. The first step in developing a service blueprint is ____________.

a. to reach a consensus on which activities are more important than others

b. to identify all the key activities involved in creating and delivering the service

c. to identify the links between a set of alternative service possibilities

d. to identify the key employees who will be enacting the service blueprint

e. to identify the key customers who will be participating in the service