MISTHE MIS BEGINS AND ENDS WITH MARKETING MANAGERS. - FIRST, IT INT...

2. MISThe MIS begins and ends with marketing managers. - First, it interacts with these managers to assess their information needs. - Next, it develops the needed information from internal company records, marketingintelligence activities and the marketing research process. Information analysisprocesses the information to make it more useful.- Finally, the MIS distributes information to managers in the right form at the right timeto help them in marketing planning, implementation and control.Topic 4: Marketing research