PUBLIC RELATIONSPUBLIC RELATION

5. - MARKETING PRINCIPLE FINAL EXAM
MARKETING PRINCIPLE FINAL EXAM
5. Public relationsPublic Relation: Building good relations with the company’s various publics by obtainingfavourable publicity, building up a good ‘corporate image’, and handling or heading offunfavourable rumours, stories and events.Characteristics of PR- Believable stories- Able to deal with avoidance- Dramatise a company or product with stories