MARKETING PROCESS● (1) ANALYSING MARKETING OPPORTUNITIES;● (2) SELE...

4. - MARKETING PRINCIPLE FINAL EXAM
MARKETING PRINCIPLE FINAL EXAM
4. Marketing process● (1) analysing marketing opportunities;● (2) selecting target markets;● (3) developing the marketing mix ● (4) managing the marketing effort.Topic 2: Marketing environment● Two levels: - The macroenvironment of broad societal forces that influence a business- Microenvironment of forces closer to the company that affects its ability to serve itscustomers