SALES PROMOTIONSALES PROMOTION

4. - MARKETING PRINCIPLE FINAL EXAM 4. - MARKETING PRINCIPLE FINAL EXAM
MARKETING PRINCIPLE FINAL EXAM
4. Sales promotionSales Promotion: Short-term incentives to encourage purchase or sales of a product orservice.Characteristics of sale promotion- Attract attention that may lead to purchases- Provoke quick response (sales)Types of promotion- Consumer promotion: Sales promotion designed to stimulate consumer purchasing,including: Samples, Coupons, Cash refund offers, Premiums, Patronage rewards,Point-of-sales promotion, Contests & games. - Trade promotion: Sales promotion designed to gain reseller support and to improvereseller selling efforts, including: Discount, Allowance, Free Goods- Business promotion: Sales promotion designed to generate business leads, stimulatepurchase, reward business customers and motivate salespeople: Conventions and tradeshows, Sales contest