DIRECT MARKETINGDIRECT MARKETING

6. - MARKETING PRINCIPLE FINAL EXAM
MARKETING PRINCIPLE FINAL EXAM
6. Direct marketingDirect Marketing: Direct communications with carefully targeted individual customers toobtain an immediate response.Characteristics of Direct Marketing- Direct marketing is non-public as the message is normally addressed to a specificperson. - Direct marketing is immediate as messages can be prepared very quickly. - Direct marketing can be customised, so messages can be tailored to appeal to specificcustomers. - Direct marketing is interactive