4. a. Yes, the president may expect a minimum price of $153, which is the
average cost to manufacture one set. He might expect a price even
higher than this to cover a portion of the administrative costs as well.
The brother-in-law probably is thinking of cost as including only direct
materials, or, at most, direct materials and direct labor. Direct mate-
rials alone would be only $47 per set, and direct materials and direct
labor would be only $106.
b. The term is opportunity cost. The full, regular price of a set might be
appropriate here, since the company is operating at full capacity, and
this is the amount that must be given up (benefit forgone) to sell a
set to the brother-in-law.
Problem 2-26 (60 minutes)
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