FALSEFREE TEXT QUESTIONSIDENTIFY THE BASIC DEMOGRAPHIC TRENDS IN CA...

2. - 92 TEST BANK FOR INTEGRATED MARKETING COMMUNICATIONS 3RD 2. - 92 TEST BANK FOR INTEGRATED MARKETING COMMUNICATIONS 3RD
92 TEST BANK FOR INTEGRATED MARKETING COMMUNICATIONS 3RD

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Free Text Questions

Identify the basic demographic trends in Canada and describe how marketing communicators are responding to them.

Answer Given

The basic trends are: an aging population, trend towards urbanization, different ho

usehold formations, ethnic diversity, gender economics.

How does direct response communications differ from traditional advertising?

Direct response communications involves the delivery of a message to a target au

dience of one. Advertising delivers a message to a mass audience.

What are the key factors that distinguish the business to business market from the consumer market?

Business markets have fewer buyers and those buyers tend to be concentrated in

industrial areas in and near large

cities;the buying criteria are very practical, with decisions based on the best buy a

ccording to predetermined

requirements, and there is usually a formal buying process for business markets.

Discuss why more and more companies are shifting to integrated marketing communications? Describe a company that demonstrates integrated marketing communications.

The main reasons for the shift to IMC are: 1) consumer media habits are changing